YouTube Adds Songwriter, Label, Publisher Credits to Millions of Songs

YouTube Adds Songwriter, Label, Publisher Credits to Millions of Songs

YouTube have announced that they are adding the credits across premium music videos and to content featuring recorded music. The new section titled "Music in this Video" can be found by clicking the "show more" button which drops down into a list of credits for the appropriate people, as well as links to the official artist channel and official music video when available. When I read, "produced by", I wanted to know the significance of these credits and know more about who was being credited.

YouTube have added musical credits for over 500 million videos giving artists and writers their deserved acknowledgement in the millions of videos they are used. On certain songs, details such as artist, songwriter, publisher and label information will appear.

This data is being fed into YouTube's Content ID technology, which ultimately allows copyright owners to identify and manage their content.

YouTube's charm offensive with the music community cranks up a gear with the streaming giant's announcement overnight it will recognise the creators of the music on its platform.

More news: Backstreet Boys Release New Single and Video, Sign to RCA Records

This is all part of YouTube's move to increase the value of music on their platform after repeated criticism from the industry.

The influx of such vast rights information into YouTube can only be a good thing, however, for songwriters, labels and publishers - especially those hoping to be prominently credited on the platform's soon-to-be-launched audio/visual streaming music service, now codenamed Remix. Second, the data comes from YouTube's partnerships with record labels, music publishers and music rights societies.

Björn Ulvaeus, songwriter, said: "The songwriter is every bit as important as the artist and deserves recognition". It has been a longstanding issue that platforms like YouTube and Spotify have had to deal with.

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