Whole Foods sales items get even cheaper for Amazon Prime members

Whole Foods sales items get even cheaper for Amazon Prime members

The savings are rolling out initially to the Whole Foods stores in Florida, but will expand to all U.S. Whole Foods Market and Whole Foods Market 365 stores this summer.

Since it bought Whole Foods previous year, Amazon.com Inc. has cut prices on some groceries, begun offering same-day delivery to Prime members in several cities and extended its 5 percent cash back Amazon rewards credit card to Whole Foods purchases. Nearly immediately following the acquisition, it began slashing prices in Whole Foods' stores. (Typically hundreds of Whole Foods products are on sale at a given moment.) In addition, Prime members will now enjoy deeper weekly discounts on select popular items.

"I think this is one of the most important launches we've had for Prime since Prime Video", Cem Sibay, vice president of Amazon Prime, said in an interview.

The following deals will be offered to Prime members in Florida stores from May 16 through May 22.

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Sustainably sourced, wild-caught halibut steaks: $9.99/lb., save $10/lb. But you'll need to be a Prime member to get the deal. "Well they are, if they only buy the handful of good deals on the card and nothing else", said David Livingston of DJL Research, a grocery industry market research firm. "Maybe it gets them more Prime customers, more Whole Foods usage and more units per cart".

A year ago the Seattle-based business purchased grocery giant Whole Foods in the United States to supercharge its efforts in the category, but it appears the Go concept is being kept separate from that investment. These newly initiated perks to gain customer attraction has the potential to make Whole Foods more affordable than ordinary, regular grocers for a population of about 8 million of its consumers who already are subscribers of Amazon Prime, according to the analysts of Morgan Stanley.

Co-founder and Chief Executive of Whole Foods, John Mackey told Reuters, "This brand new loyalty strategy will put into test whether Amazon's $13.7 billion deal with Whole Foods accompanies an intensified price war and disturbance to the US grocery industry of $800 billion which is dominated by Kroger Co and Walmart Inc".

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