Apple Struggles to Sell the HomePod

Apple Struggles to Sell the HomePod

It leaves open the prospect that Apple's numbers will improve when HomePod's hardware, software, and pricing issues are addressed. Pre-orders were strong, and in the last week of January the device grabbed about a third of the U.S. smart speaker market in unit sales, according to data provided to Bloomberg by Slice Intelligence. The company is now lowering the HomePod sales forecast and cutting the orders for the device on the back of weak demand. Meanwhile, Amazon's Echo family has maintained a 73 percent share, with Google's Home series in distant second place at 14 percent. HomePod speaker sits on display during the Apple Worldwide Developers Conference (WWDC) in San Jose, California, US on 5 June, 2017. It's worth noting that Apple, in the weeks and months preceding the HomePod release, made a point of noting that its main objective with the device was to release a smart speaker with unrivaled acoustic performance. That's a serious disincentive, Cross says, when the Apple speaker costs $200 more than than most smart speakers.

More news: Adorable photos of Taimur Ali Khan at the poolside

Slice said that the speaker was buoyed to an initial 10 percent share of smart speaker sales by strong initial preorders, but within three weeks slipped to around 4 percent - a change that has resulted in per-store sales of fewer than 10 HomePods per day at some Apple retail locations, claims the report. That's the novelty of this type of device, not really the quality of the speaker where Apple is placing it's priority. So data of any kind at this early stage of the game is really hard to take too seriously. Apple declined to comment. Loup Ventures analyst Gene Munster expects sales of 7 million units this year and 11 million next year; although, that's significantly less than his expectations for Amazon and Google. The product was supposed to be released in December just in time for the holidays, but Apple missed the release and delayed the product. Google, on the other hand, will likely sell 18 million Home speakers in 2018 and 32 million in 2019. Do any of you now own a smart speaker?

Related Articles