Sky investor Polygon says Fox offer undervalues broadcaster

Sky investor Polygon says Fox offer undervalues broadcaster

Sky and BT are once again the big winners in the battle to secure the United Kingdom broadcasting rights to Premier League football, but there remains an opportunity for USA tech giants to pounce.

"Sky has chosen to pay £1.193bn per annum under the terms of the new deal", the company said in a statement, "down £199m per annum, a 16 per cent cost reduction per game versus the current agreement".

BT claimed the other package to have been sold so far, switching from its current 5.30pm slot on Saturdays to 32 games at 12.30pm.

Sky and BT have agreed a new rights package of television rights for 2019-22, with the former maintaining its dominant position as the broadcaster of Premier League football.

The auction of two further packages of 20 games each a season had not finished, with interest from multiple bidders, the Premier League said. These consist of 20 Bank holiday or midweek games each, per season.

The two rival networks will pay a combined UK£4.464 billion (US$6.194 billion) to acquire five of the seven live rights packages on offer for the three-season period starting from 2019.

Fox is awaiting United Kingdom regulatory approval to buy the remaining stake of Sky that it doesn't already own and has agreed to sell the broadcaster to Disney as part of a $52.4 billion film-and-TV asset deal.

Sky Plc is snagging more rights than ever - and paying less to boot - to broadcast Britain's top soccer championship through 2022, a bonus for suitors 21st Century Fox Inc., Walt Disney Co. and Comcast Corp.

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BT Sport won the EPL's package A, with the 32 matches at half past midday on Saturday. That means the broadcaster, while paying more, has actually lost 10 games and will only screen games now at Saturday lunchtime, a less attractive scenario than the more popular 5.30pm slot.

In total BT will show 32 Saturday games per season, down from 42 now, and will pay £295m per season, down from the £320m it agreed last time.

Sky, whose pundits include Thierry Henry and Graeme Souness, have been awarded two more games than in their last cycleDoes this mean Amazon and Facebook can still take a slice of the pie?

Sky boasted that it "remains the home of Premier League football".

"We continue to invest in content that our customers value and which complements our strategy to broaden our offer", Stephen van Rooyen, Sky's United Kingdom chief executive, said in a statement.

"We will now continue the sales process to deliver the best possible outcome for the remaining packages of rights in the United Kingdom and throughout the rest of the world".

However, the auction is still ongoing with two of the seven packages still yet to be decided, leaving open the possibility of a bid from one of the digital giants such as Amazon.

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