YouTube tightens the rules of monetization and partnerships

YouTube tightens the rules of monetization and partnerships

Alphabet Inc.'s Google LLC has made significant modifications with the rules of video-sharing site YouTube, as it attempts to regain advertisers' trust that has raised concerns over their brand playing alongside unpleasant content.

YouTube has revealed three new measures in a bid to tighten its control on how its videos are monetised on the platform. Now, Google only opens advertising to YouTube channels with more than 1,000 subscribers and 4,000 viewing hours racked up over a year.

It used to take relatively little to join the Partner Program - just a total of 10,000 views.

Starting from today, only those channels will earn ad money through the YouTube Partner Program (YPP) which have over 4,000 hours of watchtime in the past 12 months, and at least 1,000 subscribers. "In 2018, a major focus for everyone at YouTube is protecting our creator ecosystem and ensuring your revenue is more stable".

YouTube is introducing stricter criteria for which channels can run ads as part of its ongoing clampdown on inappropriate content on the service.

According to an official blog post, YouTube announced that they have arrived to this conclusion after thorough analysis and conversations with creators.

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"We expect to complete manual reviews of Google Preferred channels and videos by mid-February in the USA and by the end of March in all other markets where Google Preferred is offered", the company said. Videos will be checked to ensure that they meet ad-friendly guidelines.

Google said that the manual review process would be set up by the middle of next month in the U.S. and by the end of March in other countries.

It's been clear over the last few months that we need the right requirements and better signals to identify the channels that have earned the right to run ads.

In a blog post on Tuesday, Google said it's expanding the definition of the Preferred offering to encompass both popular and brand safe. Earlier in the month, Logan found himself in serious trouble after he uploaded a video to the platform which showed him adventuring through the Aokigahara Forest in Japan - also known as "Suicide Forest" - where people often go to take their lives. In response, YouTube announced on January 10 that Paul would be removed from Google Preferred and all of his YouTube Red projects were put on hold indefinitely.

"The challenges we faced in 2017 have helped us make tough but necessary changes in 2018", wrote Muret.

And even after a channel becomes eligible for the YPP under the new rules, YouTube notes, it will only be allowed to monetize pending further evaluation for strikes, spam, and other abuse flags.

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