Voice assistant war between Amazon and Google rages on in CES 2018

Voice assistant war between Amazon and Google rages on in CES 2018

Among the devices featuring Google Assistant are many new smart speakers, including models made by Altec Lansing, JBL and LG.

Realizing it has a bit of catching up to do and possibly may need to redefine the ground rules, Google this week put the consumer electronics world on notice that this no longer is a one-horse race. Its plans include not only expanding its Home smart speaker line, but also changing the entire conversation about the appliances and electronics that can form the basis of a smart home ecosystem.

The company has said that its TiVo DVRs will integrated with a wide range of connected services and devices using IFTTT Applets.

Based on The Smart Audio Report, smart speaker adoption is occurring on pace with the rapid adoption of smartphones a decade ago.

For the moment, voice competitors to Amazon and Google remain largely in the wings. Combined, the two companies own 92 percent of the smart speaker market globally, according to United Kingdom -based consulting firm Strategy Analytics.

And of course, the data that a large audience would churn out while interacting via voice day by day is what both of these giant companies really want.

Apple hasn't been prominent this year, either. According to Toyota, they will be fitting their future vehicle with Alexa this year but so far, they have not said anything about adding the Android Auto and Apple CarPlay support. But at least we know more about the LG WK9 Google Assistant touch screen speaker today than yesterday.

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Bloomberg's Mark Bergen notes Google will have a booth at CES for the first time in years.

Tech news site Wareable said the device was ready to "atone for the sins of Google Glass".

These will, importantly, allow users to watch YouTube videos.

The 8-inch model starts at US$199.99 and the 10-inch at $249.99.

Qualcomm earlier this week announced the launch of two Qualcomm Home Hub platforms that support Google's Android Things.

With Amazon dominating CES a year ago with Alexa, it seems that Google can no longer ignore Alexa's growing influence even though Google Assistant is available on phones and tablets. In the case of LG Display Co Ltd. (ADR) (NYSE:LPL), for example, its smart TV has Google Assistant, but its smart refrigerator uses Alexa.

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