Diet Coke gets new look, new flavors amid sinking sales

Diet Coke gets new look, new flavors amid sinking sales

This isn't the only recent change to Coca-Cola's lineup of zero-calorie sodas.

In spite of these new changes, Coca-Cola says that the recipe for its classic Diet Coke has not been reformulated.

Diet Coke is getting a makeover to try to invigorate the sugar-free soda's slumping sales. We're modernizing what has made Diet Coke so special for a new generation. This year, to continue our focus on encouraging people to try the drink, which has the same great Coke taste with no calories, we have re-developed a fantastic, heart-warming advert.

"Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side", Acevedo continued.

The relaunch is part of the company's plans to focus on low-sugar and low-calorie options, following relaunch of Coke Zero past year, and its recent introduction of Fuze Tea to Europe.

According to a company-generated story on Coca-Cola Journey, the company got the opinions of 10,000 Diet Coke drinkers across the nation in order to help develop the winning flavors. Ultimately, Diet Coke landed on four flavors that received the most positive consumer responses.

Coca-Cola said the new flavors and look - with a different color vertical stripe for each flavor and red for plain - are aimed at appealing to millennials. But what is apparent is that Coke Zero Sugar's bolder brand imaging does a better job of attracting consumers than Diet Coke.

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Aedamar Howlett, marketing director at Coca-Cola Great Britain said: "Coca-Cola Zero Sugar is one of the fastest growing brands in our portfolio". Diet Coke will still come in standard 12-ounce cans, as well as other sizes, such as bottles and mini-cans.

The brand's new design and flavours will be available first in the United States later this month, followed by Canada in February.

The company has unveiled a new design for the low-sugar drinks brand in the U.S. market, and introduced four new flavours.

The Coca-Cola Company has announced that it is updating its Diet Coke brand, in a bid to appeal to younger consumers.

But the Diet Coke you think you know is history.

He adds, "With a brand recast, designers are challenged with determining how far is too far, and how close is not far enough".

Together, the new packaging designs and visual identity represent a personality evolution - a brand rejuvenation - for Diet Coke.

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