The Google-Amazon spat has left more customers caught in the crossfire

The Google-Amazon spat has left more customers caught in the crossfire

Google and Amazon have reached another roadblock in their continued beef, as YouTube will no longer be available on both the recently-launched Echo Show as well as from Fire TV smart television devices.

According to a Google spokesperson who shared a statement with CNET, Google has been "trying to reach agreement with Amazon to give consumers access to each other's products and services".

Google is preventing its YouTube video service from working on Amazon's line of hardware products, raising the stakes in a rivalry between two tech giants as their businesses increasingly overlap.

The speculation is that Amazon broke features Google relies on to track ads and earn money from YouTube videos. Amazon has sold that device for longer than the Echo Show, meaning more customers may now be affected. YouTube states that it has tried to reach an agreement with Amazon and is simply looking for an even exchange of support for each others' products.

More news: Google Releases December's Security Bulletin, Images Coming Tomorrow

At the time, Google said Amazon's implementation of YouTube on the Echo Show violated its terms of service. The firm states "given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV". "We hope to resolve this with Google as soon as possible".

Amazon and Apple mended ties earlier this year when it was announced Prime Video would come to Apple TV.

Amazon seems to think this move has gone a step too far, though. That version of YouTube will be blocked immediately while the Fire TV app won't work, starting January 1, 2018. The first iteration of YouTube on the Echo Show missed some functionality - for example, an Echo Show user couldn't subscribe to channels or see related videos.

The Amazon-YouTube fight is also reminiscent of TV industry disputes over carriage fees-in which cable companies stop carrying popular channels-and reflects how the companies that once sought to disrupt media monopolists are turning into them instead.

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