McDonald's Reveals New Dollar Menu Details

McDonald's Reveals New Dollar Menu Details

"The Oak Brook, Illinois-based company says the "$1 $2 $3 Dollar Menu" will become a permanent part of its menu on January 4.

McDonald's is lifting the curtain on its new value menu, which includes the debut of a new chicken sandwich, an opening salvo in what some analysts are calling "value wars 2.0" in the relatively stagnant fast-food industry.

McDonald's will offer Sausage Burrito, McChicken, Cheeseburger, and any size soft drink for $1, small McCafe drinks and bacon McDoubles for $2 and Happy Meals and triple cheeseburgers for $3.

Chris Kempczinski, McDonald's president of USA said that, "We have lost a number of our customers over the last few years because we didn't have a compelling value proposition".

This time around, McDonald's thinks it has a formula that can keep franchisees happy.

More news: Dengue cases up, but no vaccine worries in Pangasinan

Additionally, McDonald's is launching a new Classic Chicken Sandwich along with the menu.

The new classic chicken sandwich features a buttermilk crispy chicken filet made with all-white meat served on a toasted bun with pickles and the recently introduced Signature Sauce, available for $3 as part of the new custom value menu. The replacement "Dollar Menu & More" had greater prices, but had failed to draw in more customers despite heavy promotions and marketing.

In 2013, it launched the Dollar Menu & More, with items costing as much as $5, but discontinued it about two years ago and replaced it with the McPick 2. Rising labor and food costs squeezed the bottom line for operators. The idea is to shore up a comeback built on the success of all-day breakfast and more targeted discounts like McPick 2 for $5.

McDonald's is bringing back its popular Dollar Menu with $1, $2 and $3 items in its efforts to win back customers amid stiff competition.

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