BT, Sky ink content cross-supply agreement

BT, Sky ink content cross-supply agreement

This means BT can market and sell Sky's NOW TV service and its entertainment, sport and cinema passes directly to its customers, giving them access to popular content including Sky Sports, Sky Atlantic and Sky Cinema.

BT and Sky are coming under investor scrutiny for the skyrocketing cost of sports rights, key to their pay-TV propositions, just as the entry by Amazon and Facebook Inc. into the fray puts them on the defensive.

BT and Sky have set aside their long-running feud and signed a deal to sell their channels on each other's platforms.

BT is keeping its United States drama channel, AMC, as an exclusive for its own customers, including those Sky households who sign up to the BT Sport pack directly with BT.

Currently, BT TV customers can only buy Sky Sports Main Event as a bolt-on to their TV service for £27.50 per month, and are not able to choose from the full range of Sky Sports channels.

It is expected that these new services will be available to customers from early 2019, but closing the deal marked an important day for BT and for its customers, said chief executive Gavin Patterson. Sky customers will now be able to buy BT Sport from Sky as well as from BT.

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You'll have to wait over a year for the channels to appear, sadly, as the agreement doesn't come into force until early 2019, but it will finally fill a hole in BT's service that has been gaping for some time.

He went on to state that adding NOW TV boosts its "growing roster of outstanding content", which already includes the major catch-up services, Netflix and pay channels such as AMC.

Under the agreement, Sky will receive wholesale supply of the BT Sport channels and vice versa, enabling viewers to access every single match of the Premier League, the UEFA Champions League and Europa League shown on Sky and BT channels through one contract. Sky and BT together paid a record 5.14 billion pounds ($6.9 billion) for the live rights last time, an increase of 70 percent.

"This deal has taken many years but it is great news for consumers".

Big-spending BT has splashed out more than £3.5bn on Champions League and Premier League football rights since 2012 in its bid to keep pace with Sky.

As quoted by the BBC, Marc Allera, the chief executive of BT Consumer said that competition is what led to the move.

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