Amazon finally comes to Southeast Asia, launching in Singapore

Amazon finally comes to Southeast Asia, launching in Singapore

While subscribers will get access to same day deliveries via Prime Now, it will only apply to some 5 million items from the global selection, compared to over 50 million in the USA, with free shipping if they spend S$60 ($45).

Free International Shipping on over 5 Million Items: Unlimited free shipping in 7 to 9 business days on orders over S$60 from the Prime Now App on more than 5 million international products shipped from Amazon US.

As part of its promotional effort, membership fees for Singaporeans are offered at the sweet, sweet price of S$2.99 a month for a limited time before they revert to the standard S$8.99 monthly.

Amazon.com Inc. will offer last-minute delivery of pottery, necklaces, candles and other handmade products ordered as late as Christmas Eve in nine USA cities, looking to win orders from competing arts-and-crafts marketplace Etsy Inc.

Existing Amazon Prime Video subscribers in Singapore will not be forced into joining Prime, however, it will no longer be available for subscription as a standalone service.

Prime members will also be able to access content in Prime Video and Twitch Prime.

Customers who do not have a Prime membership in the United States can, however, enjoy free delivery within the country for orders totalling US$25 or more on eligible items.

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This marks the first time Amazon Handmade Sellers have been able to plug into Amazon's fastest delivery method that will be operational up to and including Christmas Eve.

Speaking to The Straits Times, Amazon Prime International's vice president Jamil Ghani noted that the Prime membership is country-specific and not transferable at all - those who already have US Prime memberships can not convert them to local ones, and vice versa. Since 2005, Prime has been focused on making customers' lives better every day. "(Singapore customers) are hyper-connected and mobile-first", said Mr Ghani, who declined to comment on whether a local Amazon online store is forthcoming.

The launch of this service here is due to the strong response and adoption of the Prime Now app in the past few months.

While benefits are only restricted to the mobile app, Ghani said that more will be added in the future for Prime membership in Singapore.

Prime membership is country-specific and not transferable, he added, meaning that those with US Prime memberships can not convert them to local ones.

It offers users benefits such as rebates and discounts for RedMart, Netflix, Uber, UberEats and Taobao Collection.

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