YouTube now lets you buy concert tickets while watching music videos

YouTube now lets you buy concert tickets while watching music videos

YouTube has partnered with Ticketmaster and will now give users the option to buy concert tickets to their favorite artists' shows.

According to YouTube, the video site on Tuesday began featuring hundreds of artists' upcoming USA tour dates on their YouTube videos.

This added integration will include information about the nearest show as well as upcoming tour dates.

Next to all the listings is a "tickets" button that, when clicked, will redirect users to Ticketmaster's website to make their purchase.

As of today, the feature is set up for North American tour dates only, but YouTube says it plans to expand globally.

Parents let their kids watch Peppa Pig videos but You Tube offers up some disturbing versions of the popular cartoon
Parents let their kids watch Peppa Pig videos but You Tube offers up some disturbing versions of the popular cartoon

There's no word yet if YouTube is planning on getting other ticketing companies since not all artists are using Ticketmaster.

The move comes at a time when Spotify is running away with the streaming market, and specifically has been working to improve its platform for artists with things like a data dashboard and native app for updating artists' profiles, playlists, and checking their stats.

However, Ticketmaster's deal is not exclusive to YouTube, the company also integrated with Spotify previous year. YouTube continues to work on its music discovery and streaming, and hints at even more artist-to-fan features to come for its 1.5 billion logged-in monthly users. The deal with Ticketmaster for its global roster of concerts is YouTube's initial partnership in the ticketing space, with the partnership allowing artists to sell verified tickets to their fans.

In a blog, YouTube's music team wrote: "At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans - the ones who not only watch and listen to videos, but are also willing to pay to see live performances". The only difference between the two is that the Tickets widget on desktop is found below the video's description, while the widget on the smartphone app is directly found underneath the video, according to Android Authority.

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