Taylor Swift Super-Fans Still Exist, Are Getting Their Own Fan App

Taylor Swift Super-Fans Still Exist, Are Getting Their Own Fan App

Now her self-promotion is soaring to Kardashian-worthy heights with the launch of "The Swift Life ™" from Glu Mobile Inc., the same company that brought you the Kim Kardashian video game and the Kendall and Kylie Jenner game.

The app is due in "late 2017" and will let fans "connect with Taylor and each other through message boards, quizzes, etc" TechCrunch reports. Like a Facebook or Twitter post, fans can also like each other's comments and those that the singer drops in.

The app will be beta released in limited countries soon.

Taylor Swift has opened up a new battleground in her current blitzkrieg on pop culture. When the app was first announced, many assumed it was going to be a game. The app store, which will see the debut of her proprietary app later this year, just in time to coincide with the publicity cycle for the artist's new album, Reputation, slated for November. "We look forward to its worldwide launch later this year".

More news: Former 'TRL' host alleges she was groped by Ben Affleck

There will also be something called Taymojis. The two may be enemies engaged in a battle over "receipts", but apparently that hasn't stopped Swift from taking ample inspiration from Kardashian's business playbook.

The Swift Life app has a place to chat with Swift fans, and will have its own Emoji collection.

"I think you guys are really gonna like this", she says at the end of the YouTube announcement. "It would be. preferable if you did", she adds in mock self-effacement.

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