Jony Ive says Apple's iPhone X design is only the beginning

Jony Ive says Apple's iPhone X design is only the beginning

The new iPhone X is Apple's first iPhone to come with an OLED display.

Samsung built the OLED display for the iPhone X, which was one of the most leaked components in the history of the iPhone.

That rivalry may, however, start to overshadow their partnership soon.

Apple has teamed up with LG to start work on an iPhone with a foldable screen. While Samsung has reputedly been working on a foldable or flexible smartphone for quite some time, a report on Wednesday claimed that Apple is also developing a similar device.

Claims in the Korean technology media claim Apple has tasked LG with creating a bending and foldable screen for a future iPhone. In July, it was said that Apple is ready to infuse LG with $2.6 billion for a new OLED plant. LG, meanwhile, has reportedly completed its own foldable OLED panel prototype years ago, and is now working to increase durability and the yield rate of the same. However, if Apple decides to put the latest TrueDepth camera and Face ID feature on iPad Pro, the sale for the device could go up considerably.

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Meanwhile, the Apple iPhone X, the company's flagship smartphone for 2017 is all set for public release on November 3, just a few weeks from now. Sketches of Samsung's phone appeared in patents earlier this year, and only last month a certificate referring to the handset was spotted at South Korea's version of the FCC, suggesting a production version isn't far away.

Apple is considering investing in the E6 plant in a push for LG to beef up OLED production. Samsung is at the advantage here if this timeline shakes out since its bendable device will be in the market by 2018.

Another radical change that Apple made with the iPhone X is taking out the home button.

Samsung is expected to launch its first commercial foldable phone next year, after trailing two phones in 2016 under the Project Valley name. Samsung's monopoly in producing iPhone parts has likely prompted Apple to explore possible cooperation with other suppliers like Sharp and Japan Display.

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