Airtel launches affordable 4G smartphone with Karbonn Mobiles

Airtel launches affordable 4G smartphone with Karbonn Mobiles

Airtel also made a point of stating that the A40 Indian doesn't have to be returned, has access to the Google Play Store, and can run apps like WhatsApp and YouTube.

This plan comes against the backdrop of Reliance Industries Ltd's telecoms arm Jio unveiling a low-priced 4G-enabled phone in July for a one-time refundable deposit of 1,500 rupees.

However, customer needs to make a down payment of Rs 2899 for the 4G smartphone and make 36 continuous monthly recharges of Rs 169.

If the user continues to do the recharge for a period of 18 months, they'll get a refund of Rs 500.

In case the customer does not wish to opt for the Rs 169 bundled plan, she/he has the flexibility of doing recharges of any denomination and validity as per individual requirements, the company said. Alternatively, one can recharge vouchers worth Rs 3000 in first 18 months and he can get a Rs 500 refund. The device offers a single SIM card slot with 4G LTE and VoLte capability.

Jio's disruptive pricing has upended the telecom industry because of which profits of incumbents such as Bharti Airtel and Idea Cellular Ltd have shrunk rapidly.

In comparison, a Jio user pays Rs 153 every 28 days for three years, which works out to be about Rs 6,000, to be eligible to get a cash back and reduce the price of Jiophone to "zero".

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Instead, Airtel has tied up with Karbonn to relaunch the manufacturer's A40 Indian under its new "My First Smartphone" scheme. Smartphones under the initiative will be available from offline stores, with after sales being handled by the device manufacturers themselves. "The 4G smartphone is bundled with a monthly pack of Rs 169 from Airtel, which offers generous data and calling benefits", Airtel said. The real strength of our consumer base being an Indian smartphone brand is towards empowering every Indian with smart telephony and through this association, we want to bring to our customer's full-blown smartphone experience at a price of just Rs 1399.

Airtel 4G smartphone has finally been announced. Reliance Jio has already launched its 4G feature phone.

The amount will be deposited into a buyer's Airtel Payments Bank account.

Other stipulated features of the 4.0-inch Karbonn A40 Indian include 1.3GHz processor, 1GB RAM, 8GB storage, 1,400mAh battery, a 2MP rear camera and a 0.3MP VGA snapper on the front.

After buying the Karbonn A40 Indian, you have to use an Airtel SIM and recharge it with the Airtel Rs. 169 plan to avail the offer.

"We are delighted to partner with Karbonn to remove barriers to smartphone adoption and enable millions of Indians to leapfrog to a full touchscreen smartphone experience", said Raj Pudipeddi, Director - Consumer Business & CMO, Bharti Airtel. The device also features a MicroSD card slot which can handle cards of up to 32GB.

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