Walmart says it has gotten to the bottom of gun sign

Walmart says it has gotten to the bottom of gun sign

A photo showing a glass case full of guns with a sign directly above it reading "Own the school year like a hero" went viral on Reddit before making its way to other social media platforms.

People cried foul on Twitter and demanded an explanation from Walmart.

Spokesperson Charles Crowson told CNNMoney that the company is "not happy" and is "working diligently" to find out where the photo was taken and ensure the sign has been removed.

The report noted that the company has not ruled out the possibility that the image may have been digitally altered in some way.

The spokesman, however, confirmed to the Times that the image did show a Walmart store with a sign consistent with the back-to-school advertising that the company has been using for the upcoming school season.

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Walmart did not immediately respond to Daily Dot questions about the sign and in which store it was placed. "We're very sorry and checking into how this could have happened".

"What's seen in this photograph would never be acceptable in our stores", the company said in a statement. 'This was awful and we removed the sign as soon as we found out'.

This isn't the first time Walmart's marketing strategy has left consumers outraged.

Leeanna May said she was at the Evansville Walmart early Wednesday morning with her husband near the sporting goods section, where May spotted what she described as the "disgusting" display.

The retailer also drew fire a year ago before September 11 when a store in Panama City Beach, Florida used Coca-Cola products to build two towers signifying the World Trade Center.

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